UglyParade

Voici une étonnante campagne de communication pour l’association  “Keep a child alive” dont le but est de fournir des médicaments pour aider les enfants à lutter contre le virus du Sida en Afrique. Cette photo a été prise lors du lancement officiel de l’Iphone au Soho Apple Store. Il s’agit de la ligne limite de file d’attente. L’histoire ne dit pas si les acheteurs de l’iphone ont versé un denier à défaut d’une larme. Rappelons que chaque jour,  35 000 enfants de moins de 5 ans meurent dans les pays pauvres, principalement du fait de trois maladies, la pneumonie, la diarrhée et la Rougeole, toutes trois guérissables. La communication n’est pas qu’une affaire de technologie comme nous le dit si bien le communiqué ci dessous.

Communiqué de presse.

Keep A Child Alive is an organization that gets anti-retroviral treatment to children infected with AIDS in Africa.
Ambassadors include: Alicia Keys, Iman, Liv Tyler and Jessica Alba, among others. As the highly anticipated iPhone launch approaches, so does the promise of improved communications and connectivity with people around the world. Connectivity is not limited to technology; rather, it’s a fundamental fact that we are “one.”

Supporters of Keep A Child Alive are taking advantage of this opportunity to raise awareness and money. For as little as $1 a day, we can keep a child alive by providing the much needed ARV drugs for those who would otherwise die from AIDS.

Representatives of Keep A Child Alive are first online at Apple’s SoHo store in order to purchase the first iPhone. The coveted device will be auctioned off on eBay by auctionwire and hand delivered to the highest bidder by a Keep A Child Alive ambassador. 100% of the proceeds go to the organization.

Please visit the site and donate www.keepachildalive.org